Value hunting is universal. It’s applicable to both life and business. And it should apply to football betting also. Many punters fail to appreciate the significance of value betting. This really is the most critical But also the most misunderstood concept in learn football online betting. Value is the real key to making profit within the long term.

As always, value is found when you will get an object for less than what it’s actually worth. The following illustration will clearly explain this.

You are an antique enthusiast and also you are browsing around an antiques shop. You notice an excellent old vase on offer for $100. You know you could resell the vase for at least $120. Therefore there is VALUE in buying the vase. The key here is your understanding that the vase is in fact worth $120.

On the contrary, if you buy the vase with the intention to sell it but WITHOUT KNOWLEDGE how much you could sell the vase for, then this is not a wise purchase which is not just a value buy.

The exact same principle applies to football betting. In sports, the true value of the outcome of a match is expressed by the probability of that outcome happening. If you’re able to get a price which is HIGHER than the one indicated through the probability, then you have found value.

Because of this, the prices (or odds) offered by the bookmakers are associated with the probability of that outcome happening. Generally, how do we assess whether the odds are of value?

Fair prices (or odds) are set should the result is expected to be a 50/50 situation.

Let’s take the example of the flipping of a coin. As there are two sides of the coin, the chances of heads and tails are 50% each. The formula to calculate the odds in such a 50/50 situation is 100 / 50 = 2. Because of this, odds of 2 are called FAIR ODDS.

As such, if we have been betting on coin-throws, when the price offered will be lower than 2, then it has no value because we’re going to definitely lose. On the flip side, if the price is higher than 2, say 2.10, it means the probability for the win is 5% higher (2.10/2.00). This really is value.